ML Email Campaign Manager

The Business Case for Permission Based Email Marketing

Companies today change products, services, and offerings on a regular basis to adjust for current economic conditions, market demand, and company financial requirements. Often many of the traditional methods of communicating with consumers are either too expensive or do not reach the intended audience at the right time. Email marketing is an instant way to interact with your customers, providing an opportunity to inform, educate, and sell to existing and prospective customers in a frequent, targeted manner.

Permission-based marketing relies on your customers’ opting-in for email materials. Surprisingly, customers readily volunteer to sign up for this type of service if they trust the company, agree with the company's privacy policy, and value the content of emails that they will receive.

To paraphrase an old adage, 'customers don't want a drill; they want a hole'. Permission based e-mail marketing is a great way to send out whitepapers, special offers, or promote upcoming seminars on 'hole drilling'. Customers find the information they want, and you benefit by marketing your products and services to them during these campaigns.

The tools of MultiLeaf allow you to wage an extended Email Campaign, exploring the relationship between marketing content and customer response. Your online business can grow by tailoring your message uniquely for different customer classes.

Find out more about Permission Based Email Marketing by following these links:

How does it work? What are the technical requirements?
How do I handle subscribes / unsubscribes to the database?